About Us
The Full Story
Founded in 2024, Fit&Lit was born from a shared passion for movement, mindful nutrition, and making wellness simple. As always-on-the-go individuals who cared about what they ate, our founders struggled to find a protein blend that checked all the boxes—convenient, macro-friendly, and free from unnecessary fuss. So, they created their own.
That’s how the Fit&Lit Macromix came to life: a high-protein, perfectly portioned blend designed for people who care about what goes into their bodies but don’t want healthy living to feel like a chore. Whether you're counting macros, recovering post-workout, or just want to feel better after a long day—Macromix fits seamlessly into your lifestyle.
As the community grew, so did our mission: to make wellness exciting, effortless, and part of everyday life. From our signature protein blends, we expanded into curated merch and shaker bottles—essentials that reflect our belief that health and style should go hand in hand.
In under a year, Fit&Lit has become a recognizable name in fitness and wellness spaces. Catch our travelling pop-up booth in various cycling and pilates studios, golf tournaments, marathons and gyms throughout the metro. We always look forward to these events so that we can share limited-edition Macromix menus and exclusive freebies to fellow performance-driven individuals and new audiences.
As we continue to grow, there’s more to come. From new products to fresh ideas, Fit&Lit is evolving into a go-to wellness lifestyle brand. Because for us, it’s never been about strict diets or chasing numbers. It’s about balance, joy, and living well—on your own terms.
We’re not just here to sell health goods. We’re here to share our advocacy of making healthy easy, enjoyable, and sustainable. Fit&Lit is here to fuel that journey—one scoop, one step, one strong day at a time.
Let’s Work Together
Get in touch so we can start working together.
